As a web developer, it’s important to track website engagement to see how users are interacting with your site. This information can help you identify areas where your site can be improved, such as the layout, content, or navigation.
There are a number of tools available that can help you track website engagement. One popular free tool is Clarity. Clarity is a heatmap and session recording tool that allows you to see how users interact with your site. You can use Clarity to track things like:
Pageviews – The number of times a page is viewed.
Sessions – A session is a group of interactions that a user makes on your site within a certain timeframe.
Bounce rate – The percentage of users who leave your site after viewing only one page.
Average time on page – The average amount of time users spend on a page.
Pages per session – The average number of pages users view during a session.
Heatmaps – Heatmaps show you where users are clicking and scrolling on your site.
Session recordings – Session recordings allow you to watch how users interact with your site in real time.
Clarity is a great tool for getting a high-level overview of how users are engaging with your site. However, it’s important to note that Clarity doesn’t provide any insights into why users are interacting with your site the way they are.
If you want to get more detailed insights into user behavior, you’ll need to use a tool that offers more advanced analytics features. Some popular paid tools that offer these features include:
Google Analytics – Google Analytics is a free web analytics service that provides detailed insights into website traffic and engagement.
Adobe Analytics – Adobe Analytics is a paid web analytics service that offers a wide range of features, including heatmaps, session recordings, and A/B testing.
Matomo – Matomo is an open-source web analytics software that offers a wide range of features, including heatmaps, session recordings, and A/B testing.
Other Tools for Viewing Website Engagement
In addition to Clarity, there are a number of other tools that can be used to view website engagement. Some popular free tools include:
Hotjar – Hotjar is a heatmap and session recording tool that offers similar features to Clarity.
UserZoom – UserZoom is a usability testing tool that allows you to watch users interact with your site in real time.
Inspectlet – Inspectlet is a heatmap and session recording tool that also offers features for tracking social media engagement and form completions.
Some popular paid tools include:
Crazyegg – Crazyegg is a heatmap and session recording tool that offers similar features to Hotjar and Inspectlet.
SessionCam – SessionCam is a session recording tool that offers features for tracking mouse movements and scroll depth.
ClickTale – ClickTale is a heatmap and session recording tool that also offers features for tracking video playback and social media engagement.
There are a number of tools available that can help you view website engagement. The best tool for you will depend on your specific needs and budget. If you’re just getting started, a free tool like Clarity or Hotjar may be a good option. If you need more detailed insights or advanced analytics features, you may want to consider a paid tool like Google Analytics or Adobe Analytics.
No matter which tool you choose, tracking website engagement is an important part of web development. By understanding how users are interacting with your site, you can identify areas where your site can be improved and make changes that will lead to better results.